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In 45 minutes, I saved them $27 million... they didn't hire me.
It started out well, a Zoom call with three fine gentlemen in suits; one of the prepared questions they asked was:
'What's your definition of innovation and how do you see the role of technology'?
A good question, I gave them my definition:
'Innovation is the improvement of existing systems, process or tools. So while it's valuable to always be improving services, the end goal shouldn't be the production of tools. What's more valuable is the application and thinking behi
Mar 73 min read


How I used a pie to scale a tech start-up for zero cost.
Once upon a time I was working with a tech start-up, similar to an Uber Eats app. At the time the app was largely based around a SHIFT work model.
Within my first week the puzzle put to me by the CEO was: “Get the drivers off Shifts and onto Roaming”.
No budget. No tech. (No support). Immediate timeframe.
In effect what I was being asked was to redesign a business model and manage a culture shift, all while retaining the current levels of service, attraction and engageme
Aug 5, 20213 min read


Force Multipliers: the golden bullet!
Force multipliers are 'golden bullet' solutions that solve multiple conditions to complex problems...
Jun 14, 20212 min read


How I used the 'Polish Wave' to save Soho House
Once upon a time in 2007, I was living in London and employed by Soho House, as their Barista Trainer across their twelve venues.
About a month into the role, the Operations Manager (O.M) sat me down to explain that over the last 6-12 months the company had experienced a down-trend in revenue which was consistent with all of their venues UK wide.
Relegated to a glorified bartender, it gave me plenty of time to think about how I ended up here… and how to solve it.
Nov 22, 20204 min read
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