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Mar 30, 20212 min read
How do you get a coconut out of a tree?
A sneak peek into the current chapter I'm writing on APPLIED CREATIVITY: my model driving optimal creative thinking, skills and process....
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Nov 30, 20201 min read
Where Should We Innovate?
In fifteen years of consulting, the first question organisations usually come with is... 'Where should we innovate'? But what many...
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Nov 22, 20204 min read
£100 + 1 good idea: how atypical solutions deliver optimal outcomes.
The Story... The Puzzle... The Plan... The Results... London, 2007, I was employed by a Private Members Club and Hospitality Group as...
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Jul 26, 20203 min read
COVID, Productivity and You.
A REACTION is not a SOLUTION; Why we can't rely on the 'new normal'. In our professional lives, time is a commodity. A priority for most...
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Jul 16, 20203 min read
Dogs ≠ Cows?
How studies of Innovation misinterpret creativity. Creativity and innovation are hot topics right now with many academics rushing...
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May 24, 20202 min read
Creativity Requires Time
A short excerpt on the necessity of allowing time when applying creative process. One reason Art is such an effective tool in expression...
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May 10, 20201 min read
If you ate at a restaurant and got sick, would you go back there?
If you ate at a restaurant and got sick, would you go back there? Probably not. If you ate at a restaurant and got sick, would you...
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Apr 27, 20201 min read
Now is the time to build Trust.
In my last talk at Digital Marketers Australia , I presented on 'How to use Video to Build Authority Relationships' (link to slides...
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Apr 24, 20201 min read
EVERYTHING IS GOING DIGITAL! No... it isn't.
The world is becoming more and more digital… No. It isn’t. The ‘pivot’ to digital is a reflex to social circumstances we find imposed...
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Mar 25, 20201 min read
Authority relationships in the time of COVID-19
One month ago I was speaking at #dmac2020 on the value of using video to establish yourself as an authority in your industry field. The...
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Mar 19, 20203 min read
Innovation = Futurism = Decentralisation
One of the key benefits of a creative mindset is it allows us to speculate “what if”? It allows us to envision passed the end of a...
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Feb 18, 20203 min read
Creative is Key; the consensus from DMAC2020
I was recently invited to speak at Australia’s largest digital marketing conference in Melbourne last week - DMAC 2020 . Christopher S...
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Feb 13, 20201 min read
Digital Marketers Australia - DMAC2020
Thank you to everyone who attended today, I know it was crowded, so thank you for making the effort and being so responsive. Of course if...
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Jan 3, 20203 min read
On Passion
The other day, I bumped into a friend I hadn’t seen in awhile. There was the usual small talk and she asked how work was going; I was...
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