One month ago I was speaking at #dmac2020 on the value of using video to establish yourself as an authority in your industry field.
The key points on Authority Relationships were:
1. They establish you as a person of trust.
2. They help demonstrate your unique expertise.
3. Authority relationships are not transactional.
Now #covid19 has struck and this is advice seems more relevant than ever.
You may have noticed our deeper connections with friends, family, colleagues and clients, are who are supporting us right now in the early stages of crisis.
And most likely when these times are over, we will all be on the other side together.
This is why building trust in your relationships and your community matters and this is exactly when that trust 'pays off'.
It's not how many followers you grow... it's how many remain.
#appliedcreativity #professionalspeaker #speakersbureau #thoughtleader #contentproduction #mediaproduction
Christopher. S. Sellers is an International Thought Leader, Author and Speaker
on the billion dollar value of creative skills and intelligence.
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