solving the billion dollar gap between ideas + innovation
Why smart people
aren't creative...
Solving the billion dollar gap between ideas and innovation.
$256 billion was lost on startups in 2023... but this isn't new.
Apple was rejected six times at two different companies.
Investors bet over $100 million on the Segway… and lost.
​
When ideas meet investment and 90% of startups fail, what contributes to entire industries of smart professionals, so often making poor assessments of innovation that waste billions?
​
Through this book Christopher lays out the creative challenges all organisations face when approaching innovation to illuminate the creative thinking, skills and process required to deliver billion dollar outcomes.
WHY SMART PEOPLE AREN'T CREATIVE is for the $2.5 trillion innovation market, the leadership that develop ideas and VC investors looking for their next unicorn.
COMING FEB' 2025